5 Use Cases for Business Videos & How to Track Success
Video is a common marketing tool — 88% of businesses consider video integral to their outreach strategies. Yet video has powerful use cases across company departments.
Discover how to use video to achieve your business goals in customer support, learning and development, and more. We’ll also cover the video metrics needed to measure success.
There are countless types of videos a company can produce. Review these video use cases to set clear goals, measure effectiveness, and improve your video strategy.
Note: The metrics below are common across video hosting platforms. However, we’ll discuss how to effectively improve each metric using the SproutVideo platform.
1. Sales & Marketing
Goal: Attract new leads, shorten the sales cycle, and increase conversions.