Vlog #205: Mark Saltarelli On Start Up Campaigns and B2B Marketing with Demand Generation
Mark Saltarelli used to work at Cypress North for a couple of years but wanted to go in-house and joined Order, a later-stage startup. We spoke a bit about his history in digital marketing, first working at Toast, then FullFunnel, then Cypress North, and then where he is now at Order.
We spoke a bit about the issues working with a super early-stage SaaS startup. Such as the company not fully understanding yet who the customer is or should be. Also, early-stage products have a lot of bugs and issues, which can be upsetting. Then CEOs and Founders can be very opinionated about how they should market their products and not want to listen to advice from an expert. So he was done working with these super early start-ups.
Working with start-ups, especially in-house, you need to be ready to pivot. Pivoting is part of the start-up world, and you need to be ready to pivot with the product, with the customers, and with the overall business. But he said that can be frustrating.