Ways You Can Use a Podcast To Grow Your Business
An exciting trend in content media is emerging. Despite the undeniable popularity of bite-sized media like TikTok and Instagram Reels, more consumers prefer long-form content.
Perhaps everyone is tired of losing out on the nuance not captured in sound bites. Maybe everyone’s new remote work schedule leaves time to digest and absorb longer media. Or perhaps it’s a simple rebellion against the trends that dropped our collective measurable attention spans by 1/3 in just 20 years. In any case, podcasting is increasingly the kind of long-form content that most prefer.
While sites like Substack with a blog post/mailing list article format are popular, the on-the-go nature of long-form podcasts lends itself well to our busy lifestyles. People can absorb content in their cars while running errands or tidying up the house. Spurred on by the exponential growth in podcast listening largely attributable to podcasts like Serial, a podcast is increasingly the best way to grow a new business. Here’s why.