How to Create a Landing Page in HTML & CSS [+ 15 Templates]
Your landing page matters. Get it right, and you can capture visitor information, deliver great content, and get them on the path to conversion. Get it wrong, and your site may still get seen — but it won’t drive sales.
As a result, it’s worth knowing what makes a great landing page, what you should avoid as you develop your website, and what options are available if you take on this task yourself.
I’ve got you covered. Here’s a quick look at how to create a landing page in HTML and CSS that visitors actually want to land on.
Why Build an HTML Landing Page?
The goal of any landing page is to drive visitor action. Visitors enter your website and see this page first to get more information about the product or service you’re offering. Your landing page then asks visitors to provide details, including their name, email address, or phone number, in exchange for some type of offer.