Is Your Website EEAT-compliant? What Developers Should Keep In Mind
In December 2022, Google shared that it was switching how it evaluates content for its search ranking systems. Over a year later, EEAT compliance — which refers to your site’s ability to adhere to the search engine’s guidelines for expertise, authoritativeness, and trustworthiness — has never been more crucial. If you create and maintain your site with EEAT compliance in mind, you can rest assured you’re giving your content the best likelihood possible to rank on the search engine results pages (SERPs).
As someone who creates content optimized for E-E-A-T best practices, I consider myself to be pretty knowledgeable on the topic at this point. But I also tapped two experts from HubSpot’s Historical Optimization and Search Engine Optimization teams to share their thoughts on how developers and designers can create a site that capitalizes on EEAT compliance best practices.