Web3’s Marketing Value Is Function, Not Form [Rose-Colored Glasses]
Picture a time when a new technology angered many because of the copyright infringement risk to creators, yet people considered technology and media company leaders heroic.
A new technology protocol prompted an entire version number upgrade to the web. A new technology challenged Google for search supremacy. And every startup name contained fewer and fewer vowels.
That last hint might make you think I’m describing this moment. But I’m talking about the period from 2007 to 2009. At that time, Google was digitizing the world’s books (and facing lawsuits for it). Kevin Rose of the social network Digg, Eric Schmidt of Google, Steve Jobs of Apple, Pete Cashmore of Mashable, and Mark Zuckerberg of (well, you know) were lauded as web celebrities.