What is a CRM in Real Estate? Cheat Sheet for Realtors
Running a real estate business in today’s world is probably one of the more lucrative and sought-after professions.
If you’re a realtor, showing open houses, finding the perfect home for your clients, and closing deals are likely to be an important part of your day-to-day life.
via Giphy
But, that’s simply not enough to grow your real estate business in this day and age. Real estate marketing strategies require you to put on a different hat — and that’s where a Customer Relationship Management (CRM) comes in for realtors.
After all, customers are the ones driving your business!
According to a survey by Fit Small Business, in March 2022, the average time for a house on the market was just 38 days!
So, it’s obvious that you have to be efficient and act fast if you want to get the best deals for all parties involved when compared to previous years. And a real estate CRM would help you do just that!
- Real Estate CRM 101: A Definition
- Real-Life Example of a CRM Function
- Benefits of Using a CRM Tool in Your Real Estate Business
- 1. It makes nurturing leads much, much easier
- 2. One-stop database for all your customer data
- 3. Efficient collection and categorization of property details
- 4. Integration of real estate marketing campaigns
- 5. Real-time tracking of communication with prospects
- Must-Have CRM Features for Realtors
- 1. Front-end website or an IDX integration
- 2. Strong content management system integration
- 3. Contract management system
- Two Kinds of Real Estate CRMs You Can Use
- Cloud-based CRM
- On-premise CRM
- Wrap-Up: Are You CRM-Ready at Your Real Estate Firm?