What is Assignment Selling? Using Content to Close Deals Faster
One of the most frequent complaints we hear about content marketing is how long it takes to see results.
You write an amazing blog, hit publish, and often have to wait several weeks (or even months) before it ranks in search engines and gets found by qualified buyers.
For businesses looking for a quick return from their content, this can be a bit discouraging, leaving many wondering if the wait is worth the effort.
Rest assured, your content — if it’s high quality — will deliver results and is well worth the wait. But content can also deliver quick wins.Â
A common misconception about content marketing is that it’s only good for bringing in organic and social media traffic, but there’s another use that can start from the very day your content is published.