What Is Audience Segmentation & Its Impact on Marketing [2023 updated]
You may have heard of the term ‘audience segmentation’, but do you truly understand what audience segmentation entails?
Your audience is a diverse group of individuals scattered across the globe, engaged in various occupations, and possessing distinct needs, interests, and pain points.
As a marketer, while it may be tempting to try and appeal to every single customer in a uniform manner, a one-size-fits-all approach often falls short of delivering the desired results.
Instead, a much smarter marketing strategy is to segment your audience into different buckets or groups based on relevant characteristics.
You’ve likely heard about the concept of audience segmentation before, but perhaps you’re unsure about the practical implementation.