What Is Brand Perception? How to Measure It and 4 Examples
Take a second to think about your shopping habits — why do you make some purchases and not others? In all likelihood, you buy a product based on your brand perception, or the thoughts and feelings associated with a company.
You’re not the only one — 62% of customers feel emotionally connected to brands they buy from. And once consumers adopt an attitude about a brand, it’s tough to change. That’s why brands work hard to create positive associations among consumers from the start.
Knowing how people perceive your brand makes it easier to shape perceptions and develop brand equity. To do this, you need to understand what creates brand perception and how it informs company and consumer decision-making.
Brand perception is the sum of a consumer’s feelings, experiences, and thoughts about a product or service. It’s what people believe a brand represents, rather than what a brand says it represents.