What is Copywriting? The Science Behind Creating High-Converting Content
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You might have heard digital marketers and entrepreneurs going on about the importance of copywriting. But if you’ve never heard the term before, you’re probably wondering, what the heck is copywriting anyway?Â
Is it something to do with copyrights? Uh, no. Copywriting has nothing to do with intellectual property.
To break it down in simple terms, copywriting is the art of crafting words that persuade the reader to take a particular action, such as making a purchase, signing up for a newsletter, or attending an event.
It’s an essential aspect of marketing and advertising, and effective copywriting can make the difference between a campaign that fails and one that is highly successful.Â