Lead Generation: Best Practices, Processes, and Technologies
Lead generation is the process of attracting and converting prospects into individuals or organizations that have expressed interest in your company’s product or service. It often involves collecting potential customer information, such as name, contact details, or other relevant data. These leads are then nurtured through marketing and sales efforts with the goal of converting them into paying customers.
Lead Generation Statistics
Here are some key lead generation statistics gathered by Ruler Analytics:
- 91% of marketers say that lead generation is their most important goal.
- 53% of marketers spend at least half of their budget on lead generation, while only 34% spend less than half of their budget on it.