What Is Marketing Automation? Basics, Strategies & Tools
When it comes to marketing automation, people love to throw jargon around. This is not that article. We shall keep everything lean and simple because marketing is already complicated as it is.
So, what is marketing automation?
To put it simply, marketing automation is the use of technology to perform repetitive tasks that would otherwise take an eternity if you were to do them manually.
Marketing is quite a tough nut to crack. You need lots of experience, hard work, and the right marketing automation tools to win. It’s indeed a challenge for many marketing teams.
Fortunately, there are tools, apps, and software to help with the wearisome tasks. You simply need a marketing automation strategy, then plug tools into your strategy as required.