What Is Mastodon and Why Is Everyone Going There?
You’ve seen the name pop up again and again on Twitter: Mastodon. Usually, it’s from people making grand claims about Twitter’s future and declaring that they’re leaving the app.
Next to the name is a URL, a slightly different profile picture, and maybe a screenshot of a platform you’ve never seen before. You’ve been racking your brain trying to figure out what Mastodon is, how it works, and whether you should be on it, too.
If you’re a marketer, maybe you’ve been wondering if there’s a way you can monetize this trend. It’s okay, we know you thought it. We won’t tell anyone.
Let’s dive into Mastodon. We’ll explore why everyone’s interested in it, and whether it can actually replace Twitter. We’ll also help you figure out whether there’s any marketing potential on this newly trending alternative social media platform.