What is omnichannel retail? Definition, examples, and trends
Today, customers expect to have flexible and seamless shopping experiences. This is where omnichannel retail comes in. This increasingly vital retail customer experience helps customers communicate with businesses on the channel of their choice and allows for connected conversations.
According to the Zendesk Customer Experience Trends Report 2023, 70 percent of consumers say that a seamless experience will lead to them purchasing more from a company, and 64 percent will spend more money if businesses resolve their issues on the channel they’re currently using.
In this guide, learn more about omnichannel retailing, its benefits, upcoming trends, and how to craft an omnichannel strategy.
- What is omnichannel retailing?