What is the Average Cost of Podcast Advertising
n recent years, podcasts have become increasingly popular, and, as a result, many businesses are seeking opportunities to harness this medium for advertising. In fact, industry expert Influencer Marketing Hub predicts that podcast advertisement revenue will hit $2 billion by the end of this year and reach $3 billion by 2025.
Like most things, podcast ads cost money. Several factors contribute to podcast advertising costs including ad length, ad placement, and the popularity of the podcast. Podcasts with huge followings will charge more to run podcast ad campaigns.
This article will cover the typical cost of podcast advertising and the contributing factors. If you are interested in advertising on podcasts, read below to get started.