Video for Sales: When Is the Best Time to Use Video in Your Sales Process?
November 28, 2022·10 min read
Great news: Video isn’t just for prospecting (though it’s very effective there). You can use it throughout the sales cycle to capture attention, keep deals moving forward, and close new business.
The simple answer to the question of when you should use video in your sales process is: Anywhere you would like higher conversions, more responses, faster deals, and more customer retention and satisfaction.
Video for sales gets much well-deserved attention for its early-stage, attention-grabbing power, but the video connection grows more valuable through the sales cycle.
We’ll explain why you should consider adding video throughout your sales process, plus how it can help improve your communication at every stage—especially the later ones.
- Contents
- 1. Video for Every Sales Cycle Stage: When to Use It and Why?
- 1.1 Prospecting and Introductions: How to Create Videos That Capture Attention
- 1.1.1 Use Video to Virtually Stand Out in a Prospect’s Inbox
- 1.1.2 Breathe New Life into Your Value Proposition with Video
- 1.1.3 Use Video Analytics to Perfectly Time Your Follow-Up
- 1.1.4 Use Video to Crack More Accounts in Account-Based Selling
- 1.2 Converting and Closing: Accelerate Deals with Video Messages
- 1.2.1 Send Video Reminders to Reduce No-Show Rates
- 1.2.2 Record Video Introductions to Reinforce Account Handoffs
- 1.2.3 Be Unforgettable and Solidify Your Message with Follow-Up Videos
- 1.2.4 Reduce the Back and Forth by Answering Common Questions via Video
- 1.2.5 Skip the Live Meeting and Record and Send a Mini-Demo Instead
- 1.2.6 Increase Win Rates with Proposal Walkthrough Videos
- 1.2.7 Use Video Libraries for Sales Enablement and Team Training
- 1.3 Post-Sale Success: Strategically Use Video to Retain and Up-Sell Customers
- 1.3.1 Improve Retention Rates with Warm Handoffs Using Video Introductions
- 1.3.2 Using Video Screen Shares Helps Resolve Customer Issues Faster
- 1.3.3 Send Video Messages to Increase Customer Satisfaction and Build Relationships
- 1.3.4 Uncover More Up-Sell Opportunities with Personalized Videos and Video Libraries
- 1.3.5 A Video Message Can Help Re-Engage Customers Who’ve Gone Dark