Why Product-Led SEO Is So Valuable for Business Growth
Creative use of search engine optimization (SEO) is necessary for business success. That’s not debatable in 2023. What is up for discussion is the methodology brands use to maximize the results of their SEO efforts fully. For the better part of two decades, marketers have preferred to let keywords guide content, drive traffic, and capture leads from organic search. That approach can still be effective, but SEO has recently experienced some exciting evolutions that do a much better job of putting customers at a company’s core.
Consider product-led SEO, which leverages content by letting a brand’s product speak directly to its desired customers and audiences. This advanced approach to SEO folds search behavior data into the product-development process. Product-led SEO’s goal is to make your current offerings visible to search engines and discover what improvements or other products your target audience is looking for. Product-led SEO, in other words, can provide powerful insights into what you should be offering your users next — according to those very users.
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