What is Session Duration? A Guide to This Crucial Metric
When you visit a website, you’re not just looking at a page — you’re starting a session. This session can be short (maybe you found what you needed right away!) or it can last for a while if you get sucked into reading article after article.
Session duration, the time spent during a site visit, tells website owners a lot about how people use their site.
Below, we’ll get into the details of session duration, explaining what it is, why it matters, and how it can be improved.
What is session duration in web analytics?
Session duration is a measure of how much time a visitor spends on a website during a single visit. This metric in web analytics is crucial because it gives website managers insights into how engaging their content is.