Follow Our Content Audit Process for 2023 (Template Included)
Not everything you publish will be a home run.
Even if you pour your heart and soul into your content, it’ll often fail to rank, convert, or do anything for your business. It’s frustrating.
But you don’t have to leave these pages to die a slow, painful death. You can revisit them, figure out what went wrong, and take action to improve their performance. This is the content audit process in a nutshell.
Let’s go through how to do one using our template and interactive process.
Using WordPress
Our SEO WordPress plugin automates and handles many of the steps in the content audit process below.
How to do a content audit (our process)
Every content audit process is roughly the same. You ask questions to figure out what, if anything, is holding your content back, then make improvements in those areas.