How To Combine SEO & PPC Keyword Strategies For More Effective ROI via @sejournal, @seomonitor
There’s a common challenge that both agencies and clients face when it comes to SEO and PPC departments: cross-functional collaboration.
You may think that SEO and PPC would work together by default, but the two often get treated as silos with separate campaigns and strategies.
Why does this happen? Because departments or agencies have their own objectives in terms of traffic, sales, or conversions.
However, as Ugo Smith, co-founder and CTO of Estudio34 marketing agency, will show, there is an underrated tactic among online marketers that helps you optimize your digital marketing budget – it involves SEO and PPC working together with the right tools.
The following strategy is a handy, uncommonly-used framework, which could give you an upper hand against your competition.