TikTok Announces Sounds For Business via @sejournal, @kristileilani
TikTok announced Sounds For Businesses to make creating TikTok content with licensed music more affordable for small businesses.
Businesses that use Twitter for marketing and advertising can now choose music with the appropriate commercial use licensing through the TikTok Audio Library.
This allows individuals and businesses to choose audio selections specifically cleared for organic content and ad creation.
Why It Matters
According to TikTok, 68% of users find remembering a brand’s messaging easier if it is paired with a song they like. 62% of those who enjoy the music will take the time to learn more about the brand because they feel they share similar tastes.
With over 500,000 pieces of music and sounds in the Commercial Music Library, businesses can find music that matches their ideal customer’s preferences.