Google Search Console Tutorial: Monitor Data In Looker Studio via @sejournal, @MattGSouthern
Google Search Advocate Daniel Waisberg recently shared insights on data visualization and best practices for monitoring website search traffic in a video tutorial.
This article will explore the tips and techniques he shared, including using Looker Studio dashboards to improve SEO monitoring.
Understanding Dashboard Use Cases
Most data visualizations can be classified into three primary use cases:
- Monitoring Dashboards allow users to quickly identify changes in data, such as spikes or dips in page clicks and click-through rates.
- Data Exploration helps uncover insights by analyzing search performance patterns across various parameters, like countries, devices, or website sections.
- Data Investigation uncovers trends and patterns from aggregated search data, which can help present findings to stakeholders or for public-facing reports.