Google’s Fight Against Ad Policy Violations: An Interview with Alejandro Borgia, Director of Ad Safety via @sejournal, @MattGSouthern
Google, the dominant player in online advertising, is tackling the ads violating its policies more aggressively than ever before.
In an exclusive interview with Search Engine Journal, Alejandro Borgia, Google’s Director of Product Management for Ads Safety, provides insights into the company’s evolving strategies.
We delve into the following topics throughout the interview:
- How Google constantly evolves its strategies to combat abuse trends.
- The role of Google’s Sensitive Event Policy in preventing the misuse of tragic events for profit.
- How Google’s handling of severe policy violations led to suspending 6.7 million advertiser accounts last year.
- Recently updated policies for a safer ecosystem.