Microsoft Previews Updated Bing Search Engine, with ChatGPT Integration
Don’t call it a comeback…
After years of being viewed as a secondary, or even worse, web search option, Microsoft’s Bing is getting a new lease on life, as the company moves quickly to add in adaptive AI elements, via its investment in OpenAI, the maker of ChatGPT.
As you can see in this example, the updated Bing, which is now available in preview mode (on desktop only) includes an updated search interface, which will encourage users to change the way that they think about discovery across the web.
As per Microsoft:
“There are 10 billion search queries a day, but we estimate half of them go unanswered. That’s because people are using search to do things it wasn’t originally designed to do. It’s great for finding a website, but for more complex questions or tasks too often it falls short.”