Google Removed 5.2 Billion Ads for Content Violations in 2022
If you wanted to get some perspective on the scope of content enforcement that large digital platforms deal with day-to-day, this will help. Today, Google has published its 2022 Ads Safety Report, which outlines all of the ads and websites that Google took action against over the last year.
And the total amount of actions taken is pretty amazing.
As per Google:
“Our continued investment in policy development and enforcement enabled us to block or remove over 5.2 billion ads, restrict over 4.3 billion ads and suspend over 6.7 million advertiser accounts. And we blocked or restricted ads from serving more than 1.57 billion publisher pages and across more than 143,000 publisher sites, up from 63,000 in 2021.”
5.2 billion ads. That’s ‘billion’, with a ‘b’, which is also up 2 billion on ad removals in 2021.