LinkedIn Adds New Video Ad Options, Expands Access to Conversation and Thought Leader Ads
LinkedIn’s adding some new ad formats to help marketers connect with its 930 million members, as well as its expanded Audience Network in new ways.
First off, LinkedIn’s adding pre and mid-roll video ads in Audience Network videos, providing more ways to maximize your exposure across its display surfaces.
As explained by LinkedIn:
“To support a full-funnel experience, marketers can tap into In-Stream Video ads to scale their campaign reach and connect with professional audiences across our network of publishers. These ads, which will appear on mobile or desktop apps and sites, will play at the beginning (pre-roll) and middle (mid-roll) of long-form video content on trusted publisher sites across the LinkedIn Audience Network.”