WhatsApp Launches Broadcast Channels to Capitalize on Rising DM Engagement
With more conversation switching to DMs, Meta is super keen to capitalize on this trend, by adding new ways for people, and brands, to reach wider audiences within their messaging streams, facilitating more direct connection with friends and fans.
Meta’s latest effort on this front is WhatsApp Channels, which will enable WhatsApp users to get DMs on topics of interest, or follow certain creators in the app.
As explained by WhatsApp:
“Channels are a one-way broadcast tool for admins to send text, photos, videos, stickers, and polls. To help you select channels to follow, we’re building a searchable directory where you can find your hobbies, sports teams, updates from local officials, and more. You can also get to a channel from invite links sent in chats, e-mail, or posted online.”