80-20 Rule: Facebook Ads Remarketing and Your Budget
This question comes up every now and then, and I want to address it. Is there a certain percentage of your budgetA budget is an amount you’re willing to spend on your Facebook campaigns or ad sets on a daily or lifetime basis. More that you should set aside for remarketing to current customers and website visitors?
This is actually a fun example of content that was inspired by questions given to my AI chatbot. I didn’t like the answer that my bot gave, but the reason its answer was insufficient is that this is a topic I haven’t discussed much.
The solution: I need to write about it and train that bot on my approach to a remarketing budget.
Here are some factors to consider…
1. The 80-20 Rule (with caveats)
People love rules of thumb and round numbers. When it comes to applying a percentage of your budget to remarketing, start with the 80-20 rule: Dedicate 80% of your budget to cold audiences and 20% to remarketing.