Jon Loomer Digital
Maximize Conversions Performance Goal
The Maximize Conversions performance goal is versatile, allowing you to optimize for every step of the funnel. Here’s how I use it…
Common Advantage+ Shopping Campaign Mistake
Do not make this common Advantage+ Shopping Campaign mistake. Make sure to properly define your Existing Customers audience segment.
Will Meta Bring Ads to Threads in 2024?
Are ads coming to Threads in 2024? That’s the claim according to a report from Digiday. This would be far sooner than expected. Here’s why…
Still Use Advantage Campaign Budget?
Should you still use Advantage Campaign Budget (formerly Campaign Budget Optimization)? Due to changes, it may not be as necessary.
How to Pick Your Campaign Objective
Your campaign objective doesn’t control optimization for ad delivery. The performance goal does that. So, how do you pick an objective?
A Guide to Custom Metrics in Meta Ads Manager
Custom metrics are a great way to create metrics that are unique to your performance measurement through the use of formulas. Here’s how…
How to Win the Meta Ad Auction
Winning the Meta ad auction relies on three factors: The bid, estimated action rates, and ad quality. Leverage them to limit your costs.
A Test of Lead Quality
Will lead quality from instant forms be lower than that of website forms? That was my assumption, but I’m testing it. So far, I’m surprised.
Special Ad Categories for ASC
You can now create Advantage+ Shopping Campaigns that promote Special Ad Categories like Credit, Employment, Housing, and Politics.
This is Auction Overlap
Auction Overlap occurs when you create multiple ad sets that attempt to enter the same auction. Here’s when this becomes a problem…