AI Content Detection Tools Exist – But Do You Need Them (and Can You Trust Them)?
Many industries grapple with unknowingly using AI-generated content.
In higher education, for example, educators want students to write original content so they can evaluate students’ unassisted skills. So their use of AI-content-detection tools makes sense.
But what about marketing? Does it matter whether a writer uses generative AI, such as ChatGPT, Google’s Bard, Microsoft’s Bing, or others? What if a freelancer turns in a piece written by a generative AI tool? Should they be paid the same as if they wrote it from scratch? What if they use AI as an assist and recraft the content?
The disadvantages of AI-generated copy have been written about and discussed at length. Among the highlights, AI writing tools:
- Rely on existing information – content already created. They don’t develop something creative and new, providing less value for readers.