In data we trust: How to establish customer trust through data privacy by Tealium
In a recent survey, Pew Research Center found that “81% of the public say that the potential risks they face because of data collection by companies outweigh the benefits.” And “79% of consumers are concerned about how companies use the data collected.”
It’s clear – businesses need to prioritize customer trust and data privacy.
The e-book, In Data We Trust, shows you how customer data platforms (CDP) help obtain customer trust through privacy-driven personalization.
Check out the e-book to discover how a CDP can benefit your brand and keep reading to discover the five key ways a CDP establishes trust.
5 ways a CDP establishes trust in data with customers
1. Reduce risk from siloed data
Data silos result in costly processes and increased risk in multiple areas, such as inaccurate customer insights, including privacy preferences. With a CDP, first-party data is collected, meaning it’s consented and directly from the source.