The New Kingdom of Content for B2B Marketing – TopRank at B2B Ignite London
As we sink into the realm of “do more with less” in B2B Marketing, the shiny sirens of generative AI content are all around us. But the way to rule a B2B brand’s content kingdom is not artificial. It is through a hybrid of humanity and technology that B2B marketers can effectively attract, engage and pull prospects over the line to become customers in this time of challenge and change.
But what does this art and science B2B marketer look like? How can a hybrid approach make our content smarter, more meaningful and powerful?
That’s exactly what I will be sharing in my presentation at the 2023 B2B Ignite conference in London. This will be my second time presenting at the event in the UK and I’m excited to share how our team at TopRank Marketing are helping client brands like Adobe EMEA and LinkedIn achieve significant wins with trusted, best answer content that is data informed and optimized for the experiences buyers are looking for.