Why Brands Should Be Using SMS to Future-Proof Their Business
When it comes to reaching and making an impression on consumers, two key marketing channels are essential to effectively communicate your message and encourage a reaction from readers: email and SMS. Email and SMS are the top two preferred channels for receiving brand updates, and there’s never been a better time to create a multi-channel marketing strategy, using SMS along with email, to reach customers at any level, wherever they are. In fact, 91% of customers are interested in signing up to receive SMS from a brand (According to Attentive’s 2021 SMS Marketing Consumer Trends Report). And, not only do consumers want to receive SMS, but they’re also more likely to engage with SMS, compared to other marketing channels.
Now is the time to build relationships with consumers