Bounce Back Emails: What Are They And How To Fix Them
Every email marketer dreads receiving a bounce alert after investing long hours crafting the perfect email campaign. Even though emails bounce occasionally, they show an underlying issue from the sender’s or recipient’s end.
Also, frequent bounces negatively impact your email sender score and deliverability rate, which is not good for your email campaigns in the long run. So, keeping the email bounce rate within a healthy limit is best.
In this blog post, we cover all you need to know about bounce back emails, the types, causes, tips to reduce your bounce rate, how it is calculated, and an FAQ section that addresses the additional questions you may have.
What is a Bounce Back Email?
A bounce back email, also known as a failed delivery message, is an automated response informing you that your email has not been delivered to the intended recipient.
Bounce Back Email Screenshot