Understanding and using the bounce rate in Google Analytics 4
Google Analytics
SEO Analytics
If you’re feeling overwhelmed by the discussions surrounding bounce rate in GA4, you’re not alone. The constant back-and-forth about the relevance of the bounce rate can be confusing.
But don’t worry, I’m here to clear up any confusion on the bounce rate metric in GA4 and provide you with what you need to know about the bounce rate and – getting a little ahead of myself – the engagement rate.
By the time you finish reading this article, you’ll not only know what the role of the bounce rate is in SEO and how to understand and use it in Google Analytics 4, but we’ll also discuss the bounce rate formula, determine what a good bounce rate for a website is, how to reduce it, as well as get a clear understanding of the difference between the bounce rate and its replacement – the engagement rate.