What Is Bounce Rate and What Is a Good Rate?
What Is Bounce Rate?
Bounce rate is the percentage of people who land on a page and leave without performing a specific action.
For example, staying for a certain amount of time, clicking on a link, making a purchase, or filling out a form.
In this guide, we’ll cover:
- What is a good bounce rate?
- Is bounce rate a ranking factor?
- Bounce rate vs. exit rate
- Bounce rate in Google Analytics UA vs. GA4
- How to find your bounce rates
- How to lower your bounce rates
Let’s jump in.
What Is a Good Bounce Rate?
The average bounce rate for most websites is somewhere between 26% and 70%.
But bounce rates can vary significantly.
Your industry, where your traffic comes from, and where that traffic lands can all affect your bounce rate.
- Ecommerce and retail websites: 20% to 45%
- B2B websites: 25% to 55%
- Lead generation websites: 30% to 55%
- Non-ecommerce content websites: 35% to 60%
- Landing pages: 60% to 90%
- Dictionaries, portals, and blogs: 65% to 90%