7 Opportunities to Make Life Easier for New Moms (and Make Money)
Mother’s Day came and went, but the appreciation for all moms should not end there.
And for anyone serious about starting a business, new moms represent a $46B market simply too big to ignore.
As more Millennials (and older Gen Zers) approach this phase of life, we’ll see new products and solutions that adapt to the needs of modern moms.
Source: Google Trends, six-month rolling average
One rising star in the maternity space is Momcozy, famous for its wearable breast pumps. Their $200 all-in-one model, M5, makes $2.6m/month on Amazon alone – not to mention direct sales on the website, and units moved in retailers like Target and Walmart.
Meanwhile, Oula, a modern full-service maternity clinic, raised $28m this year.
In China, it’s customary for postpartum moms to go through a month-long sitting period, or “zuo yue zi”, where they receive round-the-clock care in nutrition, lactation, and everything in between.