Advocacy Advertising Explained With Shocking Examples
Nonprofits often engage in a form of advertising too, known as advocacy advertising. If you’re not privy to advocacy advertising, it’s our goal to make you.
In this article, we’ll explain this form of advertising in full and expound on its benefits.
Then we’ll share some of the most poignant and profound advocacy advertising examples to inspire your next campaign!
What Is Advocacy Advertising?
Advocacy advertising is a marketing campaign that advocates for a cause, usually a noble cause. Indirectly, it can also help a brand sell.
Often, nonprofits are the drivers behind these advertising campaigns, although not exclusively. Private companies also utilize advocacy marketing strategies, because people care more about causes than products.