What Sales Reps Get Wrong When Leveraging AI for Sales Outreach
78% of sales professionals agree that AI can make them more efficient at their job – including sales outreach.
But while AI can open many opportunities for scaling and improving your outreach, this technology is still new to most of us, and that newness can lead to potential missteps.
Here, I spoke to sales experts to uncover what sales reps get wrong when leveraging AI for sales outreach and strategies to remedy them.
Free Report: The State of Artificial Intelligence in 2023
1. Approaching AI as a copy-and-paste tool.
In the fast-paced world of sales, AI can appear as a quick solution for generating content. For instance, you can fire up ChatGPT, ask it to write a prospecting message, and hit “send” in less than a minute.