Revolutionizing sales with data: Atrium’s success with co-founder Pete Kazanjy
Discover the journey of Atrium, a data-driven sales management software company that achieved business success with its strategic hiring, strong inbound game, and valuable community content.
Last updated October 26, 2023
Atrium offers an AI sales management solution that helps sales organizations become more data-driven and efficient. It does so by continuously monitoring sales teams’ performance and alerting sales leaders and managers about any issues, so they can be addressed early.
Pete Kazanjy, co-founder of Atrium, shares his tips on how to build a successful business and discusses how he formed a 35,000-member sales community by creating top-tier content.
Achieving product-market fit
“In the second half of 2020 and in 2021, founders had a lot of wins,” says Kazanjy. “But then you come up on product or service renewal in 2022, and all of the sudden, now that interest rates are much higher, consumers ask themselves if your product or service is a critical must-have or not.”