How to Use BANT to Qualify Prospects in 2024 [Expert Tips]
Ask virtually any salesperson, and they’ll tell you that lead qualification is one of the field’s trickiest, most delicate responsibilities. Not every prospect has the interest, urgency, and ability to buy a solution like yours — so asking the right questions to uncover whether a deal has legitimate potential is every bit as finicky as it is necessary. That’s where qualification frameworks like BANT come in.
It’s one of the most (if not the most) popular sales qualification methodologies — letting you get insight into whether a contact has the necessary budget, authority, need, and timeline to make a sales engagement worth your time, effort, and resources.
Free Download: 101 Sales Qualification Questions [Access Now]
Here, we’ll get a clearer picture of what BANT is, how to use it, how not to use it, and some key BANT questions you can ask to ensure that your lead qualification is as seamless and effective as possible.