How to Understand Your Prospects Better With AI [Expert Insights]
When I think of sales, I picture friendly handshakes, lively chatter, and the spark of human connection. After all, it’s a people-driven business. It relies on human intuition, persuasion, and relationship-building.
At first glance, AI may seem out of place here. Yet, it can actually give us a better understanding of our prospects, making that human connection stronger.
Here, I spoke with top sales leaders to learn how to AI to better understand your prospects, lead more effective conversations, and drive more results.
Free Report: The State of Artificial Intelligence in 2023
1. AI can measure buyer intent and motivation.
Not all leads are created equal. Knowing which ones to nurture relies on gut instinct — but that alone isn’t enough. This is where AI comes into play.