The 14 Best Opt-in Email Strategies (with Examples)
How do you get people to give you their email address so that you can build your contact base or email list?
We know it’s tricky!
Lucky for you, we’ve gathered the 14 best opt-in email strategies for you.
In this blog post, we’ll discuss the differences between single and double opt-in email, and then show you some incredible ways to entice customers to subscribe to your email list and ultimately become loyal customers.
We’re talking social media, testimonials, privacy statements, A/B testing, and more.
We’ll also show you how you can exploit FOMO to your advantage.
Happy reading!
What Is Opt-in Email Marketing and Why Is It Important?
So what’s opt-in email marketing?
To incentivize your visitors to join your email list, you offer them a lead magnet, a piece of content, or even a freebie.