Bounce Rates and Email Deliverability – A Simple Guide
High email bounce rates can ruin your email deliverability, and nobody wants that — not even spammers 😅
While high bounce rates aren’t always due to ISPs blocking your email address, it’s still worth paying attention to. In this guide blog post, we will talk about email bounce rates and explain how to calculate yours, and how to reach a good bounce rate.
Let’s go.
What Are Email Bounce Rates?
When an email bounces, an error prevents the recipient from receiving the message. Bounces are divided into soft and hard, with the type indicating the source of the issue. Soft bounces are temporary issues and can include technical problems or server trouble on the recipient’s end. If you send the same email to another address, that address might receive it just fine.