Are You Using These 12 Branding Emojis in Your Campaign?
Emojis make the world go ’round nowadays. If you’ve read our series on emojis, you’ll know that while their inclusion does increase your likeability, emojis can sometimes have negative perceptions, according to some research.
Why do brands use emojis? Because emojis are the so-called ‘universal language’ now.
If you’re eager to explore the world of branding emojis but you aren’t sure which ones to use, you’ve landed on the right article.
In today’s blog post, I’ll show you the most popular branding emojis and how to use them in your campaigns.
What is an emoji?
An emoji is a small image or icon created through the ‘Unicode Standard’. The word ’emoji’ has its roots in the Japanese language – e meaning ‘picture’, and moji meaning ‘character’.