Customer pain points: How to identify and resolve (+ examples)
You’ve likely come across pain points in your life—road work causing a traffic jam or a store not having enough cash registers—and wondered why someone doesn’t do something about it. Customer pain points produce a similar reaction, but instead of finding a different route home, the customer might find a new business to frequent.
Don’t ignore issues and let them push customers away. Instead, learn how to identify and fix them so your customers receive the experience they expect.
In this guide, we’ll cover:
- What is a pain point?
- Understanding customer pain points + their impact
- Types of customer journey pain points to look out for
- How to identify customer pain points
- How to address customer pain points