5 eCommerce Email Personalization Strategies [+ Examples]
No matter how cool your next email campaign is, it may not be fit for all your customers. As an eCommerce store owner, creating pleasant buying experiences involves providing relevant and appropriate offers tailored to meet customer needs and also buyer intent — this is where email personalization comes in.
In eCommerce, email personalization goes beyond using {FirstName} and {LastName} in your marketing campaigns. As customers’ needs change, it’s important to use real-time data to identify successful techniques that will help you create unique experiences with highly personalized content.
In this blog post, we cover:
- The concept of email personalization for eCommerce brands
- How to create personalized email marketing campaigns