eCommerce Transactional Email Optimization: What to Do & Not to Do
Every business need successful promotional campaigns to increase brand awareness and boost leads. But no matter how great your marketing campaigns are, you can disrupt the buying process and harm your brand reputation if your transactional emails are not well-optimized.
From a well-detailed order confirmation email to an attractive welcome email, eCommerce transactional emails can drive engagement and boost revenue, regardless of the stage of the buyer in the conversion funnel. So, we’ve created this in-depth resource to help you optimize your eCommerce transactional emails for improved customer satisfaction.
Here’s what we cover in this article:
- Transactional email types and examples
- General transactional email optimization tips