Prioritizing Email List Quality: The Road to Higher Open Rates
What criteria do you use to determine your email list quality? An email list with 1,000 contacts doesn’t mean much if each contact is a dead or disengaged email address. Quality matters.
This blog post will help you understand email list quality and tell you which markers matter most when you’re growing your email list. We’ll also talk about how to clean up your email list so it shines, and share some tips for finding quality email contacts.
Indicators of Poor Email List Quality
Knowing whether your email list prioritizes quality or quantity is not as simple as counting your subscribers. Instead, check for these indicators.
Many of your messages bounce
We just wrote an informative post about email bouncing as part of our email deliverability series you should read in the crusade to improve your email engagement.